Nokia's Stephen Elop: 'It's a point of disruption'
first non-Finnish CEO of Nokia has an eye for BlackBerry users that the two companies to catch up in the smartphone market
Stephen Elop grab a phone from the acid yellow color matrix unfolded before him on a table in his London office and taps on the screen until you see a picture. "I have nothing to show photos of my family, but ... this is one of my beautiful girls," says the executive director of Nokia and father of five children. A beautiful young blonde girl sitting at a table restaurant is easy lens but with one eye -.. disconcerting another tour, "You can do some scary things about it," he said, smiling
Another blow was a chef on a brazier - a still image, but the flame flickers. The trick is to do with a photo editing software that overlaps with film clips, a feature Elop hopes to make customers fall in love with its Lumia smartphones.
is a little over two years since Elop, the first non-Finnish chief of Nokia in its 150-year history, the company against a man standing on a burning platform and is committed to create a device that could compete with the iPhone.
In February 2011, the Canadian company announced an agreement with his former employer Microsoft to rebuild the business of Nokia with Windows Phone software. Six months later, the first Lumia phones were announced in London, and now there are five models at different prices, with more to come. But sales were slow, reaching 4.4 million in the Christmas quarter. In the same three-month period Apple sold 48 million iPhones.
"When we think of the milestones along the way, we are very focused on the first to achieve a market share of double-digit Windows Phone talk together," said Stephen Elop. And how long will it take? The share of smartphones running Windows increased by one percentage point to 3% in 2012, according to research firm Gartner.
"Now we have to see if it grows and grows," said Stephen Elop. "This is to show the progress, brand building, improving finances. Is difficult to predict what type of envelope that time. "
The next set of figures, due on April 18 will be crucial not only Nokia, but how long Elop continues to lead the company, which is part of a group that can be traced its roots in a pulp mill in southern Finland in 1865.
The first handheld device, with a weight of 1.7 pounds heavy, began in the 1980s and known as the "Gor", named after Soviet President Mikhail Gorbachev, who was photographed next to the Mobira Cityman.
these days on a budget of $ 1 billion per year on the market - with permission from Microsoft - made slim-line phones Lumia one of the products offered on television, the U.S. National Series fans may have noticed. Lack of knowledge can not be blamed if sales are poor.
Elop eyes firmly fixed on the 80 million BlackBerry users. Both companies follow similar paths as they continue to sell devices that handle calls, texts and emails to provide full access to the Internet.
- Mall of America in the United States has changed for BlackBerry and Nokia Sports Direct in the UK did the same savings, Nokia claims ? 14,400 a year in fees. Foxtons real estate agents also bought a lot of Lumias work.
sales is 30 billion, losses of 2.3 billion, and there are 98,000 people, more than half work in the telecom equipment joint venture Nokia Siemens Networks. Samsung has surpassed Nokia's crown as the largest manufacturer of mobile phones. "This is the fastest way to a market leader ever decline in the industry," Tomi Ahonen, a former Nokia executive and one of the most outspoken critics of Elop wrote the month last.
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