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For many years, we noticed that the whole configuration of the introduction of the new ICANN TLDs (TLD) was a joke, often motivated by ICANN members who were in positions and records clerks to new areas. Therefore, all that seemed to do was create money out of nothing for the companies, because there was no real demand for the TLD, but companies have felt compelled to buy it anyway , to "keep out of the hands" of criticism, or other scammers. And certainly a great fear when ICANN decided to offer his great "gTLD" configuration, so that we can make a game for any new field is that all this was a waste of registers and Domain registrars with which to establish a large number of new toll booths.



However, a strange thing happened on the way. While there was certainly a lot of these types of TLDs (many with conflicting claims to fight for the right to charge), which makes it more interesting was the fact that the list of candidates has been absolutely dominated Google and Amazon to try to get control over a long list of top level domains. In fact, we found that in many cases, Google and Amazon are aligned facing competition that would control these TLDs. For example, compete with each other (and some others) rights. Book. Store. Store. Free. Game. Research. Play. Film. Show. Mail. card. place. speak. wow,. You and the clouds .. And both companies are looking for many others who are not in competition with each other. Google, for example, means (among other things). Car. Father. Mom. Dog. Family. FYI. In addition,. Trip. Products. There. Prof. Phd, meme.,. lol day., love. and more.



Looking down the list, you start to realize that although the initial fear of records and extract each to buy new domain names "to protect "On your mark is a legitimate concern, it was a few seconds the main concern, therefore, a group of these new gTLDs are not applied to the creation of a register in which anyone can get this kind of areas, but rather to lock use a single company. And while Amazon and Google are the best players here, many other companies have also jumped. Hasbro wants. Transformers. wants Johnson and Johnson. Infant (to many others). wants Ralph Lauren. Polo. Travelers Insurance wants the redumbrella completely ridiculous., Although Nationwide Insurance wants. Onyourside. Monster Cable (of course) wants. Monster.

Although some of those specific request would anyone else to register any case, it is feared that companies can block certain extensions, instead of making them available for registration. I'm sure many manufacturers such as automobiles theirname.car. But it would be possible?

Apparently, ICANN - whose leader has admitted that they are way over their heads on these new gTLDs - now consider whether such a use of a gTLD still allowed.

But companies like Amazon, Google, Goodyear, L'Or?al and Others, also applies to a wide range of words and indicated that they would use the registry as "closed" - meaning that you can not allow other companies to buy what is known as second-level domains.



Obviously, companies want ownership and control of generic words as domains that can offer their services., but this is accompanied by the possibility of blocking competitors who want to join their brand to an end. example, Ford might want to buy but are ford.truck prevented from doing so by the owner. truck.
article cites the person of a hosting company which states that "inherent in the public interest to allow access new gTLD [...] for the Internet community as a whole, for example, the BLOG., music. cloud. ". not the market
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